Adidas

Channels reported that Adidas is suing the Australian fashion brand White Fox over clothing and advertising that uses a four-stripe design. Adidas argues that the design is deceptively similar to its three-stripe logo and says White Fox has repeatedly refused to withdraw the garments and the adverts. BBC NEWS reported that White Fox has not responded to requests for comment. The coverage said Adidas began legal action in a Sydney court on Friday, seeking to force White Fox to stop and to pay damages. Court documents seen by the BBC were cited for Adidas's claim that White Fox is taking advantage of its reputation and drawing an association in customers' minds between the two brands, or at least sailing close to the wind. White Fox's social media was cited as showing that it has been selling items with four stripes since the start of the year, which Adidas says confuses customers. Adverts for White Fox were reported to appear on the back of buses in Sydney, London and LA, with two of these said to be part of the claim. White Fox's lawyers said in Friday's hearing that they would argue the stripes design was decorative, not a trademark. The coverage noted that Adidas lost a court case in New York three years ago to try to stop luxury fashion designer Thom Browne from using a four-stripe design, and that Browne successfully argued shoppers were unlikely to confuse the two brands. The case is expected back before a judge later this year. BBC ONE West also reported that the dispute is likely to turn on whether people think White Fox garments are from Adidas or associated with Adidas, and whether the four stripes are too close to Adidas's three stripes at trademark level.

Key Claims by Channel

Claim
Reported by all 2 channels
Adidas has brought a lawsuit against White Fox concerning four-stripe clothing and adverts that Adidas alleges are deceptively similar to its logo.		Reported by BBC One
Adidas alleges that White Fox repeatedly refused to remove the disputed garments and adverts.
White Fox's lawyers intend to argue that the stripes design is decorative and not a trademark.		Reported by BBC One
Adidas alleges that White Fox's four-stripe design is deceptively similar to its own three-stripe logo.	Reported by BBC News	Reported by BBC One
Adidas claims White Fox is taking advantage of its reputation and creating an association between the brands in customers' minds.	Reported by BBC News	Reported by BBC One
White Fox has been selling four-stripe items since the start of the year, according to its social media, and Adidas says this confuses customers.	Reported by BBC News	Reported by BBC One
Adverts for White Fox have appeared on the backs of buses in Sydney, London, and Los Angeles, with two of these adverts forming part of the claim.	Reported by BBC News	Reported by BBC One
Adidas lost a New York court case three years ago against Thom Browne over a four-stripe design, with Thom Browne successfully arguing that shoppers were unlikely to confuse the brands.	Reported by BBC News
The case is expected to return to court before a judge later this year.	Reported by BBC News
White Fox has become part of the Gen Z uniform, known for baggy hoodies, sweatpants, and swimwear, promoted by influencers on social media, and is growing fast in the US and UK.	Reported by BBC News	Reported by BBC One
Only on one channel
White Fox has not responded to requests for comment.	Reported by BBC News	Not reported by BBC One
The dispute is likely to turn on whether consumers associate White Fox garments with Adidas and whether the four stripes are too close to Adidas's three stripes for trademark purposes.	Not reported by BBC News	Reported by BBC One

This is a cross-channel consensus summary, not an objective account. Consensus can be uniformly wrong, or omit what only one channel covered.