Topic Lifecycle: Dormant
This topic is currently dormant in the news cycle. It was last covered on Thursday 8 October 2026 and has not appeared in recent broadcasts.
Coverage trend (last 30 days)
How much coverage this topic got from each channel over the past month.
On screen
Stills are sampled automatically at 60-second intervals. Where shown, the still is the nearest available frame from the relevant broadcast segment and is included to show what was on screen during that part of the broadcast. A still may not correspond to the exact second of a quoted phrase.
Recent stories
The latest story timelines linked to this topic, newest activity first.
What was reported
A plain summary of this topic, built from the channels that covered it.
Coverage on 5 and ITV1 reported that ASOS has given more details about a cyber incident. ASOS said an unauthorised party gained access by impersonating a trusted contact to obtain login information; ITV1 reported this involved an ASOS employee account. ASOS said customer personal data, including names and contact details, was accessed. It said payment information and passwords were not affected, while ITV1 reported that no payment card information or account passwords were accessed and that the website and app were safe throughout and remain safe. Customers were advised to remain cautious about unexpected messages or calls claiming to be from ASOS. 5 reported that customers received a phone alert on Tuesday saying the app had been hacked. ITV1 reported that customers received a push notification on Tuesday titled 'ASOS hacked', which was addressed to ASOS's data protection officer and IT team and claimed that the company's account on a cloud data platform had been compromised. ITV1 also reported that ASOS has around 17 million customers worldwide, that the scale of the incident remains unclear, and that a full investigation is ongoing.
Key Claims by Channel
Tuesday 6 October 2026
| Claim |  |  |  |  |  |
|---|---|---|---|---|---|
| Widely reported · 4 or more of 5 channels | |||||
| Thousands of ASOS customers received a message or alert claiming ASOS had been hacked. | |||||
| Reported by a few · 2–3 channels | |||||
| The hack alert appeared in the ASOS app or as a mobile app notification. | Reported by Channel 5 | Not reported by BBC One | Reported by Channel 4 | Not reported by ITV | Not reported by Sky News |
| ASOS share prices fell by more than 10% after the notification. | Not reported by Channel 5 | Not reported by BBC One | Not reported by Channel 4 | ||
| Only on one channel | |||||
| The notification was titled ASOS Hacked. | Not reported by Channel 5 | Not reported by BBC One | Reported by Channel 4 | Not reported by ITV | Not reported by Sky News |
| The alert appeared to come from a hacker. | Not reported by BBC One | Not reported by Channel 4 | Not reported by ITV | Not reported by Sky News | |
| A number of UK retailers, including M&S and Harrods, have been targeted by cyber attackers over the past two years. | Not reported by Channel 5 | Not reported by BBC One | Reported by Channel 4 | Not reported by ITV | Not reported by Sky News |
| Hackers were reported to have access to some back-end systems of the ASOS app. | Not reported by Channel 5 | Not reported by Channel 4 | Not reported by ITV | Not reported by Sky News | |
| The data accessed in the ASOS incident was unknown because ASOS had not issued a statement. | Not reported by Channel 5 | Not reported by Channel 4 | Not reported by ITV | Not reported by Sky News | |
| ASOS said basic personal information including names and contact details may have been accessed, but it did not believe payment card information or account passwords were impacted. | Not reported by Channel 5 | Not reported by BBC One | Not reported by Channel 4 | Not reported by ITV | |
Thursday 8 October 2026
| Claim | | | | | |
|---|---|---|---|---|---|
| Reported by a few · 2–3 channels | |||||
| Thousands of ASOS customers received a message or alert claiming ASOS had been hacked. | Reported by Channel 5 | Not reported by BBC One | Reported by Channel 4 | Reported by ITV | Not reported by Sky News |
| ASOS share prices fell by more than 10% after the notification. | Not reported by Channel 5 | Reported by BBC One | Not reported by Channel 4 | Reported by ITV | Reported by Sky News |
| ASOS said basic personal information including names and contact details may have been accessed, but it did not believe payment card information or account passwords were impacted. | Not reported by BBC One | Not reported by Channel 4 | Reported by ITV | Reported by Sky News | |
| ASOS hackers reportedly gained access by impersonating a trusted contact to obtain login information. | Not reported by BBC One | Not reported by Channel 4 | Reported by ITV | Not reported by Sky News | |
| ASOS said personal data including names and contact details was accessed, and certain non-personal account information possibly including website searches may also have been accessed. | Reported by Channel 5 | Not reported by BBC One | Not reported by Channel 4 | Reported by ITV | Not reported by Sky News |
| ASOS said payment card information and account passwords were not accessed, and its website and app remained safe. | Reported by Channel 5 | Not reported by BBC One | Not reported by Channel 4 | Reported by ITV | Not reported by Sky News |
| Customers were advised to remain cautious about unexpected messages or calls claiming to be from ASOS. | Reported by Channel 5 | Not reported by BBC One | Not reported by Channel 4 | Reported by ITV | Not reported by Sky News |
| Only on one channel | |||||
| Hackers were reported to have access to some back-end systems of the ASOS app. | Not reported by Channel 5 | Reported by BBC One | Not reported by Channel 4 | Not reported by ITV | Not reported by Sky News |
| ASOS said it was investigating unauthorised activity involving third-party platforms used to communicate with customers, with access restricted. | Not reported by Channel 5 | Not reported by BBC One | Not reported by Channel 4 | Not reported by ITV | Reported by Sky News |
| The affected messages were reported in the UK and potentially in the US, France and Australia. | Not reported by Channel 5 | Reported by BBC One | Not reported by Channel 4 | Not reported by ITV | Not reported by Sky News |
| UK retailers including M&S and Harrods have been targeted by cyber attackers over the past two years. | Not reported by Channel 5 | Not reported by BBC One | Reported by Channel 4 | Not reported by ITV | Not reported by Sky News |
| At an early stage, it was not confirmed whether the ASOS incident was a hack or a spoof, and the scale was unclear. | Not reported by Channel 5 | Not reported by BBC One | Not reported by Channel 4 | Reported by ITV | Not reported by Sky News |
| ASOS has around 17 million customers worldwide. | Not reported by Channel 5 | Not reported by BBC One | Not reported by Channel 4 | Reported by ITV | Not reported by Sky News |
This is a cross-channel consensus summary, not an objective account. Consensus can be uniformly wrong, or omit what only one channel covered.
Timeline
Where this topic appeared. Cells show coverage time and are darker when there was more coverage.
| Date | Channel 5 | BBC News | BBC One | BBC Two | Channel 4 | GB News | ITV | Sky News |
|---|---|---|---|---|---|---|---|---|
| Thursday 8 October 2026 | 20s 0.9% | — | 4m 1s 2.6% | — | — | — | 4m 45s 5.6% | — |
| Tuesday 6 October 2026 | 2m 51s 7.7% | — | 4m 5s 4.1% | — | 34s 1.1% | — | 4m 3s 6.6% | 1m 18s 1.2% |