Coastguard

Channels reported a major incident at Shoreham in West Sussex after four people got into difficulty in the water. Emergency services including the coastguard, RNLI, police, ambulance crews and air ambulances responded. The call for help was received around 2:45pm, with the RNLI launching a lifeboat. The operation was ongoing, and Sussex Police had taken charge of the response. The channels noted rough sea conditions and that the area is popular for swimming.

Key Claims by Channel

Claim
Reported by all 2 channels
Four people got into difficulty in the water near Shoreham harbour.	Reported by BBC News	Reported by ITV
Emergency services were alerted at around 3pm.	Reported by BBC News	Reported by ITV
The emergency response involved multiple agencies including police, coastguard, RNLI, ambulance and air ambulance crews.	Reported by BBC News	Reported by ITV
Only on one channel
The four people included two adults and two children.	Not reported by BBC News	Reported by ITV
Sussex Police were leading the operation at the time of reporting.	Not reported by BBC News	Reported by ITV
Sea conditions near Shoreham were rough due to strong winds.	Reported by BBC News	Not reported by ITV
The area near Shoreham harbour is a popular swimming spot.	Not reported by BBC News	Reported by ITV

This is a cross-channel consensus summary, not an objective account. Consensus can be uniformly wrong, or omit what only one channel covered.