Apple unveils first foldable iPhone at £1,999
Apple has revealed its first foldable iPhone, priced at £1,999, with a 7.6-inch screen when open and a new CEO pitching it as revolutionary.
The Full Story
A plain summary built from the channels that reported this story.
Apple has entered the foldable smartphone market with the launch of its first foldable iPhone, priced at £1,999 in the UK and $1,999 in the US. The device was unveiled at Apple Park in California, where new CEO John Ternus described it as a fundamental change to how consumers experience foldable phones. This is the biggest change to the iPhone since its release two decades ago, according to the company.
The phone folds to the size of a passport and is only slightly heavier than a standard iPhone. When opened, it offers a 7.6-inch screen, making it the thinnest iPhone Apple has ever produced in that configuration. The base price can rise considerably when customers add more storage.
The announcement comes almost 20 years after the first iPhone was introduced, with more than 3 billion sold since then. Foldables currently make up just 2% of the smartphone market, a figure Apple is hoping to change with this release. The company is positioning the foldable as a premium, cutting-edge product, though the high price tag may limit its appeal to early adopters.
On screen
Stills are sampled automatically at 60-second intervals. Where shown, the still is the nearest available frame from the relevant broadcast segment and is included to show what was on screen during that part of the broadcast. A still may not correspond to the exact second of a quoted phrase.
Key Claims
Claims reported during this story's coverage, mapped by channel. Ordered by how many channels carried each claim.
| Claim | BBC One |
|---|---|
| Apple's new CEO John Ternus commented on the foldable iPhone at Apple Park. | |
| The foldable iPhone has a 7.6-inch screen when open. | |
| The price of the foldable iPhone can rise considerably with added storage. |
Channel Perspectives
What each channel focused on, with key quotes.
The coverage focused on the price and Apple's framing of the device as revolutionary, with the reporter giving a hands-on description of the phone's size and weight. It also highlighted the role of the new CEO and the broader market context, noting that foldables account for only 2% of smartphone sales.
- “It isn't cheap, but Apple is framing it as revolutionary”
- “It is the biggest change to the iPhone since its release two decades ago”
- “Keep in mind that last year foldables made up just 2% of the smartphone market Apple hoping to change that”
Broadcast Timeline
News broadcasts tracked for this story, in time order.