The Full Story

A plain summary built from the channels that reported this story.

A blood donation drive is taking place in Melksham today in memory of Adam Wise, a Wiltshire man who died unexpectedly in February. Mr Wise, 40, suffered a heart attack. He had given blood on 47 occasions during his lifetime and had a personal goal to reach 100 donations, one more than his grandfather had achieved.

His family, including his sister and wife, organised the special donation session to help him reach that target posthumously. A reporter for BBC Points West spoke to relatives at the event, who described Adam as someone who gave everything to others. One family member said: "He spent his whole life loving everybody and giving everything he had to his family and his friends and anybody on the street and to see our community loving him back is really phenomenal."

Adam's father was among those donating on the day. He regularly gave blood with his son and returned to support the cause. The drive also aims to encourage new donors. A spokesperson noted: "We always need new donors so anything that encourages people to think about coming along and donating and becoming a regular donor is really really helpful and it's a fantastic thing to do in memory of Adam."

The event is part of a regular mobile session, but has added significance. Adam's children, Percy, aged 10, and Nancy, aged five, were present. Their mother and aunt said the drive has given the family a focus during a difficult year. As donors roll up, the number of pints donated climbs, offering a way to remember a man described as big-hearted and loved by many.

On screen

Stills are sampled automatically at 60-second intervals. Where shown, the still is the nearest available frame from the relevant broadcast segment and is included to show what was on screen during that part of the broadcast. A still may not correspond to the exact second of a quoted phrase.

BBC One, BBC News at One including..., 31 August 2026

Key Claims

Claims reported during this story's coverage, mapped by channel. Ordered by how many channels carried each claim.

Claim BBC One
Adam gave blood on 47 occasions.
Adam Wise died of a heart attack at age 40 earlier this year.
The blood donation drive was organized by Adam's sister and wife.

Channel Perspectives

What each channel focused on, with key quotes.

The report focuses on the personal and emotional side of the story, highlighting the family's grief and their determination to honour Adam's memory. It includes interviews with relatives and stresses the community response. The tone is warm and humanising, with an explicit call for new donors.

Key Quotes:
  • “It was a lifelong goal of Adam's to donate blood 100 times in his lifetime which is one more than his grandad. Unfortunately he only got to 47 so in honour of him we've organised a blood drive to hopefully help Adam achieve his goal and reach 100 donations.”
  • “We always need new donors so anything that encourages people to think about coming along and donating and becoming a regular donor is really really helpful and it's a fantastic thing to do in memory of Adam.”
  • “He spent his whole life loving everybody and giving everything he had to his family and his friends and anybody on the street and to see our community loving him back is really phenomenal.”

Broadcast Timeline

News broadcasts tracked for this story, in time order.

BBC News at One including...