How it was covered

  • ITV was the only channel found covering it, concentrating on the royal cake sculptures, edible materials and playful sculptor interviews.
  • Channel 5, BBC News, BBC One, BBC Two, Channel 4, GB News and Sky News: not found in tracked broadcasts.

The Full Story

A plain summary built from the channels that reported this story. Facts only one channel reported are attributed to it.

ITV reported that a large cake exhibition has opened at the NEC in Birmingham, with hundreds of life-size sponge sculptures among the attractions. The broadcaster described it as the world's biggest cake exhibit of its kind and said 20,000 people are expected to walk through the halls over the next few days to see work by cake sculptors and chocolatiers.

A woman being interviewed at an exhibition stand displaying baking moulds and cake-decorating supplies
Illustration Based on ITV1, ITV Lunchtime News, 6 Nov

According to ITV, the centrepiece is a life-size replica of the Prince and Princess of Wales on the balcony after the King's coronation three years ago. The report said the sculpture took three months of work and used 60 kilograms of sugar paste and 20 kilograms of modelling chocolate. Its creator, Emma, said the figures were filled with Rice Krispies and marshmallow, so they were entirely edible.

ITV also reported that a life-size sculpture of Alison Hammond was on display. Her sculptor, Zoe, said she worked on it over about two months and that her dog kept bringing toys to the figure. The report presented the event as a showcase for leading cake sculptors and chocolatiers, with the royal figures as its main draw.

Key Claims

Claims reported during this story's coverage, grouped by how many channels reported each one. Select a dot to see the source excerpt.

Claim
Only on one channel
The NEC in Birmingham hosted an exhibition billed as the largest cake exhibit of its kind in the world.
The Prince and Princess of Wales sculpture took three months to make and used 60 kilograms of sugar paste and 20 kilograms of modelling chocolate.
The royal cake sculptures were filled with Rice Krispies and marshmallow.

Channel Perspectives

What each channel focused on, with key quotes.

ITV

ITV1 treated the exhibition as a light-hearted lunchtime feature, leading with the royal cake replica and its scale. Its reporter interviewed the sculptors and highlighted the materials, time and edible fillings behind the figures. It also gave space to the Alison Hammond sculpture and a playful line about visitors not going home hungry.

Key Quotes:
  • “I am here with the life-size sculpted replica of the Prince and Princess of Wales.”
  • “This took three months of hard work, 60 kilograms of sugar paste and 20 kilograms of modeling chocolate.”
  • “So they are technically edible, but I don't think anyone who bought a ticket for this event is going to go home hungry.”

Broadcast Timeline

News broadcasts tracked for this story, in time order.

ITV Lunchtime News

ITV, ITV Lunchtime News, 6 November 2026