Cosmetic practitioner banned twice before fatal BBL procedure
A cosmetic practitioner who had been banned twice previously performed a fatal Brazilian Butt Lift procedure on mother Alice Webb, leading to her death.
The Full Story
A plain summary built from the channels that reported this story.
A mother of five died after a cosmetic practitioner who had already been banned from performing the same procedure in two other parts of the country carried out a Brazilian butt lift on her. Alice Webb, 33, from Gloucestershire, underwent a so-called liquid BBL in 2024, in which dermal fillers are injected into the buttocks. She died within hours.
An investigation by the BBC has revealed that the practitioner, Jordan Park, had been subject to prohibition orders in Salford and Dudley in the months before he treated Ms Webb. The orders prevented him from carrying out BBLs in those areas because of the way he was performing the procedure. Ms Webb's family said they were shocked that he was still able to practise elsewhere.
Her former partner told the BBC: "If Alice had known about these orders and known about these pro-habitation orders, she would not have had this procedure done. My daughter's mother should still be here. Alice should still be here."
The family is now calling for a complete overhaul of the cosmetic surgery industry. They argue that if a procedure is considered dangerous in one part of the country, it should be treated as dangerous everywhere.
A Department of Health and Social Care spokesperson said: "We're taking action to crack down on cosmetic cowboys and root out dangerous practices. We will consult on tough new measures that will ensure only qualified healthcare professionals can perform the highest risk procedures, such as BBLs."
For Alice Webb's family, no change can bring her back. But they hope that exposing the gaps in the industry will help save other lives.
On screen
Stills are sampled automatically at 60-second intervals. Where shown, the still is the nearest available frame from the relevant broadcast segment and is included to show what was on screen during that part of the broadcast. A still may not correspond to the exact second of a quoted phrase.
Key Claims
Claims reported during this story's coverage, mapped by channel. Ordered by how many channels carried each claim.
| Claim | BBC One |
|---|---|
| Alice Webb died within hours of a liquid BBL procedure performed by Jordan Park. | |
| Jordan Park had been banned from performing Brazilian butt lifts in Salford and Dudley before the fatal procedure on Alice Webb. | |
| The Department of Health and Social Care plans to consult on new measures to restrict high-risk cosmetic procedures to qualified healthcare professionals. |
Channel Perspectives
What each channel focused on, with key quotes.
The report focuses on the personal tragedy of Alice Webb's death and the systemic failure that allowed a previously banned practitioner to continue operating. It uses emotional interviews with her former partner to highlight the family's grief and anger, and ends with a call for regulatory reform. The tone is investigative and sympathetic to the family, with a clear editorial slant towards exposing gaps in the system.
- “If Alice had known about these orders and known about these pro-habitation orders, she would not have had this procedure done.”
- “At no point has he learnt the lessons of his dangerous practices, so therefore he should have been stopped.”
- “If a procedure is dangerous to be done in one part of the country, then it's dangerous to perform it in all parts of the country, as far as I'm concerned.”
Broadcast Timeline
News broadcasts tracked for this story, in time order.