Degree apprenticeship competition quadruples as university costs rise
New figures show competition for degree apprenticeships has quadrupled, with demand up and supply down, as students seek alternatives to costly degrees.
The Full Story
A plain summary built from the channels that reported this story.
New figures show competition for degree apprenticeships in England has quadrupled in recent years, as the cost of going to university continues to climb and students look for alternative routes into higher education and employment.
Data obtained by the BBC suggests that demand for level 6 degree apprenticeships, which combine paid work with a funded university degree, has more than doubled since 2023 through the government's find an apprenticeship service. Over the same period, the number of positions on offer has almost halved, leaving far more applicants chasing fewer places.
The personal impact of this squeeze is clear. Kieran, who was turned down for a degree apprenticeship, started studying computer science at university instead. He said the main appeal had been avoiding the £9,250 annual student debt and earning a salary. He later found himself learning alongside apprentices on the same programme. "We all went to the same lectures and we had the same labs, the same tutorials and that was, I think, always a bit of jealousy," he said. "I knew that I was not getting that same free degree or the same salary at the same time."
Others who have succeeded describe a gruelling process. Anna and Daniel, both now on degree apprenticeships, said they applied for dozens of roles. Anna applied for 35 and spent about 500 hours over eight months on applications. Daniel said university was more straightforward because it relies on one personal statement, whereas degree apprenticeships require a CV, cover letter and a tailored pitch for each company.
Business groups are also raising concerns. The British Chambers of Commerce said worries about the future of apprenticeship funding, along with high employment costs and economic uncertainty, were putting firms off hiring apprentices. At the manufacturing firm Thieves in West Yorkshire, there is frustration that apprenticeship courses are not flexible enough to keep pace with changes in the world of work, particularly around artificial intelligence.
The government says it is backing employers who take on young apprentices, with up to £8,000 in financial support available and free training for eligible under-25s. Meanwhile, universities are adapting: Kieran, now in hindsight, said he would have taken a degree apprenticeship if offered one at 18. "I got very, very lucky and I had a very good experience, but if I was 18 and offered a degree apprenticeship, 100% I would have taken it."
On screen
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Key Claims
Claims reported during this story's coverage, mapped by channel. Ordered by how many channels carried each claim.
| Claim | BBC One |
|---|---|
| Demand for degree apprenticeships has risen sharply while the number of places on offer has fallen significantly. | |
| The British Chambers of Commerce attributed falling apprenticeship hiring to funding concerns, high employment costs, and economic uncertainty. |
Channel Perspectives
What each channel focused on, with key quotes.
The BBC One West report focused on the personal stories behind the statistics, using Kieran's experience to illustrate the emotional and financial trade-offs. It also balanced the human angle with data on demand and supply, and included business and government perspectives, giving a comprehensive overview of the issue.
- “I think at the time I was devastated, absolutely.”
- “I applied for 35. I spent pretty much my whole summer between year 12 and year 13 just writing my CV and writing my cover letter and kind of adapting it to each of the companies that I wanted to send it to.”
- “In hindsight I can say I'm happy how things have ended up.”
Broadcast Timeline
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