Dermatologists warn children's anti-aging skincare can cause irreversible damage

Children are increasingly using sophisticated makeup and skincare products, many of which contain anti-aging ingredients. The trend is driven by social media, where routines such as 'Get Ready With Me' and 'Day In The Life' show bright packaging and multi-step regimes to young audiences. Products appear in shops and on feeds, and children say they see them on TikTok, YouTube and other platforms.

The British Association of Dermatologists has warned that some of these products could leave children with irreversible skin damage. Dermatologists say young skin is sensitive and its outer barrier can be damaged by harsh ingredients that are not designed for younger skin, such as retinoids or harsh acids. The results can include dry, red and flaky skin, as well as reactions like eczema and irritancy.

Consultant dermatologist Dr Emma Wedgeworth said parents should not assume all skincare is harmless. She said they should take an interest in what their child is using, help guide them and educate themselves alongside them. If children want to experiment, experts advise keeping routines simple: gentle cleansing, a moisturiser and sun protection, with a little makeup if they want it.

SaveFace UK, a government-approved register of trusted healthcare professionals in the beauty industry, says it has seen a rise in parents contacting it after children bought skincare with their pocket money. Many thought the products were harmless, but continued use led to eczema, dermatitis and, in some cases, severe burns. Director Ashton Collins wants clear labelling so parents and children know what is suitable, and age restrictions with clear indications for under-18s. SaveFace also wants the government to use the Online Safety Act to stop children seeing harmful adverts and content online, and says social media companies and skincare companies should take more responsibility for products and influencers aimed at young audiences.

The government has responded. Minister for consumer products Kate Dearden said trying makeup and skincare for the first time can be exciting, but products must be safe. She said cosmetics sold in the UK must follow government rules, and she would be happy to meet SaveFace to hear more about its campaign.

Social media platforms have also commented. TikTok says it has stronger safeguarding measures for teens and does not allow targeted advertising to under-18s. It says its platform can be a source of accessible, expert-led skincare information. YouTube says it provides age-appropriate experiences for children, works with experts on content and does not allow product advertising to young people. It says it is not for under-13s, though many children in the age group still use it.

The Cosmetic, Toiletry and Perfumery Association, which represents cosmetics makers and sellers, says the industry does not support these trends. It says young skin does not need anti-aging products or complex routines, and that simple hygiene and sun protection are enough.

Young people interviewed for the report had mixed views. Some said labels should make clear when products are not for young skin, and that shops should check with parents when children try to buy products such as retinal. Others said there is an unrealistic standard for young girls and that skincare and makeup should be done for yourself, not for other people. Experts say the main message is to keep products gentle, avoid harsh anti-aging ingredients and protect young skin.