M&S and Ann Summers launch crotchless knickers
Marks & Spencer has launched a line of crotchless knickers in collaboration with Ann Summers, sparking mixed reactions among customers.
The Full Story
A plain summary built from the channels that reported this story.
Marks & Spencer has launched a new line of crotchless knickers in collaboration with Ann Summers, prompting a mixed response from customers and media commentators. The product, described on the retailer's website as a "playful crotchless design" with adjustable sides, is part of a limited-edition Valentine's Day collection. The collaboration marks a notable departure for the traditionally conservative high‑street chain, which has been working to modernise its image in recent years.
The launch was highlighted on the front page of The Daily Telegraph, sparking debate on GB News's Patrick Christys Tonight Late. Presenters expressed surprise and amusement, with one remarking: "I just can't believe you don't know what they are." Another questioned the appropriateness of the product for a family‑friendly store, calling it "porn" and asking: "If there's nothing in between the front and the back of a body, how does it not just sort of flap around?"
However, other voices on the programme defended the move, arguing that M&S is simply "moving with the times" and that there is a clear market for such items. One presenter noted that the retailer's clothing division is on "a real upward trajectory" and that the company clearly has done its market research. The discussion also touched on the possibility that the product is intended as a Valentine's Day novelty rather than everyday underwear.
Customer reactions online have been divided, with some praising the bold step and others criticising it as inappropriate. The collaboration reflects a broader trend of mainstream retailers partnering with adult‑focused brands to attract younger, more liberal shoppers. M&S has not commented further on the launch.
On screen
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Key Claims
Claims reported during this story's coverage, mapped by channel. Ordered by how many channels carried each claim.
| Claim | GB News |
|---|---|
| Marks & Spencer launched a line of crotchless knickers in collaboration with Ann Summers. |
Channel Perspectives
What each channel focused on, with key quotes.
GB News covered the story with a mix of humour and moral concern, focusing on the perceived inappropriateness of the product for a family‑friendly retailer like M&S. The presenters debated whether the launch represents a sensible modernisation or a step too far, with one calling it 'porn' while another defended it as a smart business move. The segment leaned into the absurdity of the product, using it as a light‑hearted talking point for a late‑night show.
- “I just can't believe you don't know what they are.”
- “This is porn. I know it's late at night, but really...”
- “Maybe they're just moving with the times.”
Broadcast Timeline
News broadcasts tracked for this story, in time order.