The Full Story

A plain summary built from the channels that reported this story.

A man from Gloucester who was diagnosed with male breast cancer has credited a tattoo artist with helping him regain his confidence after surgery. Derek Lawrence, who had both breasts removed, said the work of Tanya Buxton, a tattoo artist based in Cheltenham, was life-changing. Lawrence had long struggled with body image issues, describing a form of body dysmorphia around his chest area. His breast cancer was discovered when a surgeon sent tissue for analysis following a cosmetic procedure he had planned. After his double mastectomy, Lawrence felt a sense of loss when looking in the mirror, seeing a 'blank area'. Buxton, who is believed to be the first tattoo artist employed by the NHS, was recommended by Lawrence's surgeon and nurses. Over three sessions, she created a tattoo that gave Lawrence a new sense of normalcy. He described the moment of seeing his new chest as the first part of his 'new normal'. Buxton said her priority is ensuring clients have a good experience, as the tattoo represents a significant milestone and closure. She added that seeing the confidence radiate from someone after the procedure is the reason she does the work. Lawrence called Buxton his hero, and the story highlights the emotional and psychological impact of reconstructive tattooing for breast cancer survivors, particularly men, who are diagnosed at a rate of around 400 per year in the UK.

On screen

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ITV1, ITV News West Country, 6 July 2026

Key Claims

Claims reported during this story's coverage, mapped by channel. Ordered by how many channels carried each claim.

Claim ITV
Approximately 400 men in the UK are diagnosed with breast cancer each year.
Derek Lawrence had both breasts removed after breast cancer was discovered through tissue analysis from a planned cosmetic procedure.
Tanya Buxton is believed to be the first tattoo artist employed by the NHS.

Channel Perspectives

What each channel focused on, with key quotes.

ITV

The report focuses on the emotional journey of Derek Lawrence, from his body dysmorphia and cancer diagnosis to the transformative impact of Tanya Buxton's tattooing. It highlights Buxton's role as an NHS-employed artist and the significance of the 'reveal' moment. The tone is warm and human-interest driven, with a strong emphasis on hope and confidence restoration.

Key Quotes:
  • “To look in the mirror and see a nothing, to see a blank area, you're always fully conscious of it.”
  • “She's my hero. She is. She really is.”
  • “I think my main priority always is that they have a good experience because it is such an important milestone for people.”

Broadcast Timeline

News broadcasts tracked for this story, in time order.

ITV ★ First on air

ITV News West Country