The Full Story

A plain summary built from the channels that reported this story.

Morgan Freeman has turned to music production with a new blues album. The Oscar-winning actor has produced the Morgan Freeman Symphonic Blues Experience, a record of songs that are around a century old. It features leading blues singers and music from the UK's Chineke! Orchestra. Freeman also sings and narrates parts of the project.

Freeman began with a mission to open authentic blues clubs in Mississippi, in the Deep South where the music originated through slaves and their descendants. He said the blues is a lament and pain. He described workers getting up before dawn, being taken to cotton fields and chopping weeds all day. Those shared laments, he said, came from people who were forced to live that way.

He fears the genre and the history linked to slavery could be forgotten. Asked whether the shameful period in American history had contributed to the music's source being overlooked, Freeman said: "That's a good thought. And it could very well be a truth that, ah, geez, who wants to remember that? You're right. But still, there are corners where it's nourished and sooner or later, it'll sprout."

The album includes Keith Johnson, the great nephew of late blues legend Muddy Waters, who helped bring the genre to an international stage in the late 1950s and 1960s. Johnson appears on the record and tours schools teaching the history of blues, which has influenced R&B, rap and rock. He said black people have been fighting for a long time and African-American people refuse to be ignored, adding that taking a stance starts with something like the blues.

Freeman is known globally for films including The Shawshank Redemption and Million Dollar Baby, for which he won an Oscar. He now uses his platform to promote the blues. He said a Grammy win next year would "spike my good feelings." His stated aim is to make the sounds of the past resonate with audiences today.

Freeman has also taken legal action against people who copy his voice using AI to make money. He said the practice is "pretty nice" on one hand but "stealing" on the other. He said lawyers are needed to stop it and that much of the material is hard to trace back to its origin.

On screen

Stills are sampled automatically at 60-second intervals. Where shown, the still is the nearest available frame from the relevant broadcast segment and is included to show what was on screen during that part of the broadcast. A still may not correspond to the exact second of a quoted phrase.

ITV, ITV Lunchtime News, 24 September 2026
ITV, ITV Evening News, 24 September 2026
ITV, ITV News at Ten, 24 September 2026

Key Claims

Claims reported during this story's coverage, mapped by channel. Ordered by how many channels carried each claim.

Claim ITV
Freeman described the blues as pain and a lament.
Freeman has taken legal action against people who use AI to copy his voice for profit.
Freeman produced an album of century-old songs with leading blues singers and the Chineke! Orchestra.
Freeman said that winning a Grammy would lift his mood.
Freeman set out to open authentic blues clubs in Mississippi, where the music originated among enslaved people and their descendants.
Muddy Waters's great nephew Keith Johnson appears on Freeman's album and tours schools teaching blues history.

Channel Perspectives

What each channel focused on, with key quotes.

ITV

ITV1 gave the story a prominent arts and entertainment slot across its lunchtime, evening and late bulletins. Its coverage focused on Freeman's mission to preserve blues history, his concerns that the genre's links to slavery could be forgotten, and his Grammy ambition. It used his star voice and the album's Mississippi roots to frame the project as a cultural rescue act.

Key Quotes:
  • “The blues itself is a lament, it's pain.”
  • “But still, there are corners where it's nourished, and sooner or later, it'll sprout.”
  • “I think if we were to win a Grammy, that would spike my good feelings.”

Who was on air

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ITV

Broadcast Timeline

News broadcasts tracked for this story, in time order.

ITV Lunchtime News

ITV Evening News

ITV News at Ten