The Full Story

A plain summary built from the channels that reported this story.

Cancer rates are rising among younger adults, according to new NHS data and research from a leading cancer charity. The figures show increasing numbers of diagnoses among people in their 20s, 30s and 40s. The World Cancer Research Fund says the rise is not limited to bowel cancer. It reports increases in prostate, kidney, womb, liver, pancreas and breast cancers among the under-50s, while bowel cancer rates have doubled.

Clinicians at the new Royal Marsden young onset cancer service say they are seeing a dramatic rise in bowel cancer and other gastrointestinal cancers in young people. Researchers at King's College London, working on the biggest global study into bowel cancer, say people born in the 1990s have about three times the risk of developing early onset bowel cancer compared with those born in the 1950s.

Scientists are examining a wide range of possible causes. These include obesity, lack of exercise, pollution, microplastics, changes in diet, ultra-processed foods and hormone-disrupting chemicals found in everyday products. A Panorama investigation commissioned lab testing of four body mists from two discount stores. One product was okay. Two in a pack of three marketed towards children and bought from Home Bargains were not. Tests found that marshmallow kisses and blueberry muffin body mists, both made in China, contained DBP, a chemical banned in cosmetics. Experts say DBP is a hormone-disrupting chemical and exposure during key stages of development, including puberty, can be a risk. Applying it to the skin could be linked to increased health risks later in life, including cancers. Home Bargains said nobody was available to comment.

Dr Helen Croker, assistant director at the World Cancer Research Fund, said the reasons for the rise are not fully understood. Cancer is a complex disease that develops over many years, and behavioural risk factors such as being overweight, obesity, alcohol consumption, smoking and a low fibre diet are likely to play a part. She advised people to follow healthy behaviours, including keeping a healthy weight, eating plenty of fibre and wholegrain foods, limiting alcohol, avoiding smoking and limiting sun exposure. She said people should see a GP if they notice persistent changes that are not normal for their body, such as a change in bowel habit, a persistent cough, unexplained bleeding or weight loss.

Survival rates have improved a lot because of earlier diagnosis and better treatment. But rising rates in younger people remain a critical research gap, Dr Croker said. There was also some reason for optimism. In the King's College study, twin sisters Karen and Sarah increased the amount of fibre in their diets for four weeks. Scientists found improvements in markers linked to bowel cancer risk, with two out of three markers reduced. Leanne, who was diagnosed with bowel cancer at 38 and is now 42 with stage 4 disease, said she backs more research into cancers in younger people. Scientists say much is still unknown, but the race is on to understand how more young onset cancers can be prevented.

On screen

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BBC One, BBC News at One including..., 5 October 2026
ITV, ITV Lunchtime News, 6 October 2026

Key Claims

Claims reported during this story's coverage, grouped by how many channels reported each one. Select a dot to see the source excerpt.

Claim
Reported by all 2 channels
A global bowel cancer study reports that people born in the 1990s have about three times the risk of early onset bowel cancer compared with those born in the 1950s.
NHS data indicates that cancer rates are increasing among younger adults, including people in their 20s, 30s and 40s.
Only on one channel
A doctor listed red flag cancer symptoms including changes in bowel habit, a persistent cough, unexplained bleeding and weight loss. Not reported by BBC One
Bowel cancer rates were reported to have doubled. Not reported by BBC One Reported by ITV
Tests found that two body mists made in China contained DBP, which is banned in cosmetics. Not reported by ITV
The World Cancer Research Fund reported increases in prostate, kidney, womb, liver, pancreas and breast cancers among people under 50. Not reported by BBC One Reported by ITV

Channel Perspectives

What each channel focused on, with key quotes.

BBC ONE West focused on the rising incidence in younger adults and the Panorama investigation into possible causes. It gave significant time to a personal case, a lab test of children's body mists containing a banned chemical, and scientific work on early onset bowel cancer. The tone was urgent but included notes of optimism from a fibre study.

Key Quotes:
  • “Cancer rates are rising among younger adults the latest NHS data shows increasing numbers among those in their 20s 30s and 40s”
  • “BBC Panorama has been investigating some of the possible causes Including ultra processed foods and hormone disrupting chemicals found in everyday products”
  • “those that were born in the 1990s have about three times the risk of developing Early onset bowel cancer compared to if those were born in the 1950s”

ITV

ITV1 led with the World Cancer Research Fund's finding that under-50s are also developing other cancers, not just bowel cancer. It used a studio interview with Dr Helen Croker to give practical health advice, red flag symptoms and context on improved survival, while giving much less space to the Panorama chemical testing. The tone was explanatory and service-led.

Key Quotes:
  • “new research shows the under 50s are also getting other forms of the disease”
  • “The charity, the World Cancer Research Fund, says there's been an increase in rates of prostate, kidney, womb, liver, pancreas and breast cancers”
  • “survival rates from cancers have improved a lot over the years due to earlier diagnosis, improved treatment”

Broadcast Timeline

News broadcasts tracked for this story, in time order.

BBC News at One including...

ITV Lunchtime News