Brenda Willison recognised as loudest woman in world after 105.9 decibel shout
Brenda Willison, a 73-year-old town crier in Newmarket, Suffolk, has been recognised by Guinness World Records as the loudest woman in the world after a 105.9 decibel shout.
How it was covered
- ITV was the only channel found covering it, concentrating on Brenda Willison's record shout and her life as a town crier.
- Channel 5, BBC One, BBC Two, Channel 4, GB News and Sky News: not found in tracked broadcasts.
- BBC News: covered online, not found on air.
The Full Story
A plain summary built from the channels that reported this story. Facts only one channel reported are attributed to it.
ITV reported that Brenda Willison, a town crier in Newmarket, Suffolk, has been recognised by Guinness World Records as the loudest woman in the world. Her shout reached 105.9 decibels, a level ITV said is louder than a helicopter or a live rock concert.
The record was achieved even though Willison had a cold, according to ITV. The channel said she has been noisy for much of her life and that school reports noted she could be loud in class.
ITV reported that Willison, 73, was working as a catering manager 39 years ago when she found her calling as a town crier. A local newspaper advert asked readers to write in and explain why they should take the role, and her daughters sent an application that joked she could be heard from one cafe to another when shouting for chips.
Her voice has taken her from the River Kwai, where she cried for peace, to competitions in Niagara Falls and to Buckingham Palace for the Queen Mother's 100th birthday, ITV reported. Willison said she had been noisy and had won competitions but did not expect a world record.
Key Claims
Claims reported during this story's coverage, grouped by how many channels reported each one. Select a dot to see the source excerpt.
| Claim |  |
|---|---|
| Only on one channel | |
| Brenda Willison was a catering manager 39 years ago and later became a town crier. | |
| Guinness World Records recognised Brenda Willison as the world's loudest woman, with her record shout measured at 105.9 decibels despite a cold. | |
Channel Perspectives
What each channel focused on, with key quotes.
ITV1 gave the record a light, human-interest treatment, leading with the size of Willison's shout and then profiling her life and career. The report used playful details, including her daughters' joke application letter and her school reports, while still stating the Guinness World Records recognition clearly.
- “Congratulations, you are officially amazing!”
- “I know I've been noisy and I've won a few things in competition, but I didn't expect to get a world record.”
- “In school, I even have reports that say, Brenda can be loud in class.”
Who was on air
People and organisations each channel put on air while covering this story. Channels' own presenters and reporters are not listed. Names as transcribed, and the list can miss people.
- 13:48 GMT
Brenda Willison, town crier in Newmarket, Suffolk
ITV Lunchtime News · Thu 5 Nov
Broadcast Timeline
News broadcasts tracked for this story, in time order.