The Full Story

A plain summary built from the channels that reported this story.

The cost of video games and consoles is rising, driven by shortages of AI hardware and increasing development complexity, according to industry reports. The trend has sparked concerns that gaming, once a widely accessible pastime, is becoming a luxury hobby.

Historical data shows that game prices have remained relatively stable when adjusted for inflation. In 1996, a Nintendo 64 cartridge like Super Mario 64 cost around 50 pounds, which is over 100 pounds in today's money. Over the years, market saturation forced prices down, but they have crept up slightly in recent years. Consoles, however, have become steadily more expensive.

Xbox recently announced that its Series S and X consoles will be 30 to 40% more expensive than they were a year ago. The company attributed the increase to rapidly rising costs of console storage and memory. Shortages in key computer components, particularly those related to processing speed and memory, have pushed up prices across the industry. This affects not only consoles but also PCs, forcing manufacturers to raise component prices.

The knock-on effect is that if consoles cost more, fewer are sold, and that means fewer games are sold. Developers then face pressure to raise game prices to compensate. At the same time, games themselves have grown vastly more complex. Open-world titles like Zelda: Breath of the Wild have raised player expectations for expansive, long-lasting experiences. Developers now talk about building games that can provide thousands of hours of gameplay, requiring larger teams and longer production cycles.

One developer noted that in the 1990s, a game could be made by just two people. Now studios employ thousands. The scale and ambition of modern games have driven up development costs, which are eventually passed on to consumers. The combination of hardware shortages, rising component costs, and ever more ambitious game design is making gaming more expensive.

As one industry insider put it, there is a risk that gaming will become a luxury hobby rather than a hobby for everybody. While new games look incredible, the question of whether everyone can afford to play them remains open.

On screen

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Sky News, Sky News Today with Jayne Secker, 8 July 2026

Key Claims

Claims reported during this story's coverage, mapped by channel. Ordered by how many channels carried each claim.

Claim Sky News
Xbox Series S and X consoles are 30-40% more expensive than a year ago due to rising costs of computer components like storage and memory.

Channel Perspectives

What each channel focused on, with key quotes.

Sky News focused on the historical context of game and console pricing, using inflation-adjusted comparisons to show that game prices have been relatively stable while console costs have risen sharply. The report highlighted the role of AI hardware shortages and memory price increases, and quoted developers expressing concern that gaming is becoming a luxury hobby. The tone was explanatory and slightly concerned, with a clear narrative linking component shortages to higher console prices and then to potential game price rises.

Key Quotes:
  • “There's a risk that gaming will become a luxury hobby rather than a hobby for everybody.”
  • “Xbox just announced their Xbox Series S and X consoles are going to be 30 to 40% more expensive than they were this time last year.”
  • “Whether everyone can afford to play them is a different matter entirely.”

Broadcast Timeline

News broadcasts tracked for this story, in time order.

Sky News Today with Jayne Secker