Topic Lifecycle: Dormant
This topic is currently dormant in the news cycle. It was last covered on Wednesday 4 November 2026 and has not appeared in recent broadcasts.
Coverage trend (last 30 days)
How much coverage this topic got from each channel over the past month.
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What was reported
A plain account of the latest full day of coverage, built from the channels that covered this topic.
Wednesday 4 November 2026
5 and ITV1 reported that Kellogg's had changed its Rice Krispies recipe, replacing whole rice grains with rice flour and corn flour. 5 reported that Kellogg's said it had also updated the Coco Pops recipe, now made from corn flour and rice flour. The company attributed the changes to changing weather conditions affecting the quality and availability of rice and grains, and ITV1 said Kellogg's cited disrupted rice supplies.
Both channels reported that the new recipe contains wheat gluten and that the cereal is no longer gluten free. 5 said an allergen warning had been added to the box. ITV1 reported that the warning is on the front of the pack but that allergy campaigner Nadim said it is small and could be missed; ITV1 also reported Kellogg's saying the alert is in line with UK food labelling requirements.
5 reported complaints on social media and in supermarket reviews that the taste had changed. In its own taste test, 5 found little difference in taste but could not hear the cereal after milk was added. ITV1 reported Kellogg's saying there is still a noise, though it may be quieter, and that customers would decide at the checkout. ITV1 also said Rice Krispies had used whole rice grains as the main ingredient for almost 100 years until the change.
Key Claims by Channel
| Claim |  |  |
|---|---|---|
| Reported by all 2 channels | ||
| Kellogg's changed the Rice Krispies recipe to use rice flour and corn flour rather than whole rice grains. | Reported by Channel 5 | Reported by ITV |
| Kellogg's attributed the recipe changes to changing weather conditions affecting the quality and availability of rice and grains. | Reported by Channel 5 | Reported by ITV |
| The new recipe contains wheat gluten and is no longer gluten free. | Reported by Channel 5 | Reported by ITV |
| An allergen warning was added to the cereal box. | Reported by Channel 5 | Reported by ITV |
| Only on one channel | ||
| Kellogg's updated the Coco Pops recipe to use corn flour and rice flour. | Reported by Channel 5 | Not reported by ITV |
| Allergy campaigner Nadim said the allergen warning was small and could be missed. | Not reported by Channel 5 | Reported by ITV |
| Kellogg's said the allergen alert is in line with UK food labelling requirements. | Not reported by Channel 5 | Reported by ITV |
| Some consumers said on social media and in supermarket reviews that the cereal's taste had changed. | Reported by Channel 5 | Not reported by ITV |
| A Channel 5 taste test found little difference in taste, but the cereal could not be heard after milk was added. | Reported by Channel 5 | Not reported by ITV |
| Kellogg's said the cereal still made a noise, though it may be quieter. | Not reported by Channel 5 | Reported by ITV |
| Rice Krispies had used whole rice grains as the main ingredient for almost 100 years before the recipe change. | Not reported by Channel 5 | Reported by ITV |
This is a cross-channel consensus summary, not an objective account. Consensus can be uniformly wrong, or omit what only one channel covered.
Timeline
Where this topic appeared. Cells show coverage time and are darker when there was more coverage.