John Lewis releases annual Christmas advert with toy dog and Sam Fender cover
John Lewis has released its annual Christmas advert, featuring a grandmother planning to give her grandchildren cash, a toy dog voiced by Paul Whitehouse and a Sam Fender cover of The Rolling Stones.
How it was covered
- ITV was the only channel found covering it, concentrating on the early release, grandmother plot and Sam Fender cover.
- Channel 5, BBC News, BBC One, BBC Two, Channel 4, GB News and Sky News: not found in tracked broadcasts.
The Full Story
A plain summary built from the channels that reported this story. Facts only one channel reported are attributed to it.
ITV reported that John Lewis has released its annual Christmas advert on 3 November, with 51 days still to go until Christmas. The lunchtime bulletin asked whether that date was too early to start thinking about the festive season.
According to ITV, the advert features a grandmother who intends to give her grandchildren cash for the holidays. A toy dog voiced by Paul Whitehouse speaks up in the scene.
ITV reported that the cover song is The Rolling Stones' You Can't Always Get What You Want, performed by Sam Fender.
Key Claims
Claims reported during this story's coverage, grouped by how many channels reported each one. Select a dot to see the source excerpt.
| Claim |  |
|---|---|
| Only on one channel | |
| John Lewis released its annual Christmas advert, which features a grandmother planning to give cash to her grandchildren until a toy dog voiced by Paul Whitehouse intervenes, set to Sam Fender's cover of The Rolling Stones' You Can't Always Get What You Want. | |
Channel Perspectives
What each channel focused on, with key quotes.
ITV1's coverage was a short, light-hearted end-of-bulletin item that treated the advert's early release as a talking point. It focused on the advert's premise, the celebrity voice and the cover song, and closed by counting down the days to Christmas. There was no industry analysis or reaction from shoppers.
- “is the 3rd of November too early to start thinking about Christmas?”
- “Well, John Lewis isn't giving us a choice.”
- “The obligatory cover song is The Rolling Stones, You Can't Always Get What You Want, performed by Sam Fender.”
Broadcast Timeline
News broadcasts tracked for this story, in time order.