Kemi Badenoch plans to scrap £100,000 free childcare cap as Tory conference opens
Kemi Badenoch has opened the Tory conference by promising to scrap the £100,000 earnings cap on free childcare in England, a £700m plan critics say should help poorer families.
The Full Story
A plain summary built from the channels that reported this story.
Kemi Badenoch has opened the Conservative Party conference in Birmingham by promising to scrap the £100,000 earnings cap on free childcare in England.
She unveiled the plan with a nursery visit on the eve of the conference and repeated it as the event began. Under the current system, working parents in England can claim 30 hours of government-funded childcare a week, but the entitlement is lost entirely if either parent earns more than £100,000 a year. Badenoch says she would remove that limit so higher-earning families can keep the support. Parents would still need to work at least 16 hours a week to qualify.
She argues the cap acts as a cliff edge that pushes some people to turn down promotions or cut their hours to stay under the threshold. "It doesn't matter whether they're earning £10,000 or £100,000. What matters is that people are out there working and I want them to know that Conservatives support them," she said.
Asked whether someone earning £1 million a year would receive free childcare under a Conservative government, she said: "As I said, it doesn't matter what you earn. We don't want you to be punished for working harder." She pointed to a deputy headteacher moving from £85,000 to £110,000 while raising three children, who could lose tens of thousands of pounds.
The policy has drawn criticism. Some say the estimated £700 million cost would be better spent helping poorer families, who can struggle to access early years care. One critic said the money should go on making sure every child has access to care and education, rather than "topping up some of the highest earners in the country". Badenoch rejected suggestions to taper the support or means test it, calling such cases negligible and saying the focus should be on most people in work.
In a later interview, the Shadow Minister for Women and Equality, Joy Morrissey, said the policy would be paid for by job cuts at the Arts Council and the Environment Agency. She framed it as a way to stop women losing out on pay rises and promotions because of childcare costs, and said it would improve social mobility.
Badenoch also used the conference to say she would keep the pensions triple lock, despite having previously described it as unsustainable. She said the real problem in the economy is the number of people who can work but do not, not pensioners on modest incomes. Elsewhere she set out her pitch as a "classic old school Conservative", promising lower taxes, a smaller state and welfare as a safety net rather than a lifestyle.
She published a personal manifesto called The Right Way, a document of around 30,000 words, and told the conference she wanted to bring back a party that knows what it stands for and who its people are. The conference has leaned heavily on images of Margaret Thatcher, and Badenoch has drawn comparisons with the former prime minister's approach.
The political backdrop remains difficult. The Conservatives are still third in most opinion polls, behind both Labour and Reform UK, even though Badenoch's personal ratings have improved. Labour, under Prime Minister Andy Burnham, has been energised by a "Burnham bounce", and Reform UK has been mired in questions about donations. A senior Conservative figure said many in the public still do not trust the party or believe it has changed, and that winning those voters back will take "many hard yards".
On screen
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Key Claims
Claims reported during this story's coverage, grouped by how many channels reported each one. Select a dot to see the source excerpt.
| Claim | | | | | | | |
|---|---|---|---|---|---|---|---|
| Widely reported · 6 or more of 7 channels | |||||||
| Kemi Badenoch said she would scrap the cap on free childcare so families with someone earning over £100,000 a year can get it. | Not reported by ITV | Reported by Sky News | |||||
| Reported by a few · 2–5 channels | |||||||
| Kemi Badenoch said people would see a new Conservative Party, not the one rejected in 2024. | Not reported by Channel 5 | Reported by BBC News | Not reported by Channel 4 | Not reported by GB News | Reported by ITV | Reported by Sky News | |
| The Conservative Party conference is due to begin in Birmingham tomorrow, with MPs and party members arriving. | Not reported by Channel 5 | Not reported by Channel 4 | Not reported by GB News | Reported by ITV | Reported by Sky News | ||
| The childcare policy was estimated to cost £700m and was criticised for spending money that could instead help poorer families access childcare. | Not reported by Channel 5 | Not reported by GB News | Not reported by ITV | Not reported by Sky News | |||
| The Conservatives remained third in the polls, behind Labour and Reform UK. | Not reported by Channel 5 | Reported by BBC News | Not reported by Channel 4 | Not reported by GB News | Not reported by ITV | Reported by Sky News | |
| Current childcare support is means-tested: working parents qualify for 30 hours only below the income threshold, and families lose support entirely if either parent earns over £100,000 a year. | Not reported by BBC News | Not reported by BBC One | Not reported by Channel 4 | Not reported by ITV | Not reported by Sky News | ||
| Kemi Badenoch published a 30,000-word document called The Right Way setting out the core principles of her Conservative vision. | Not reported by Channel 5 | Not reported by BBC News | Not reported by GB News | Not reported by ITV | Not reported by Sky News | ||
| The triple lock was in the Conservative draft manifesto, but the leadership did not appear to want to push it amid some internal discontent. | Not reported by Channel 5 | Not reported by BBC News | Not reported by Channel 4 | Not reported by GB News | Not reported by ITV | Reported by Sky News | |
| Only on one channel | |||||||
| A £700 million policy would be paid for by job cuts at the Arts Council and the Environment Agency. | Not reported by Channel 5 | Not reported by BBC News | Not reported by BBC One | Reported by Channel 4 | Not reported by GB News | Not reported by ITV | Not reported by Sky News |
| A YouGov poll found that 59% of voters still did not think the Conservatives would form a successful government. | Not reported by Channel 5 | Not reported by BBC News | Not reported by Channel 4 | Not reported by GB News | Not reported by ITV | Not reported by Sky News | |
| Badenoch defended the childcare policy by citing a deputy headteacher whose pay rose from £85,000 to £110,000 and whose three children could lose tens of thousands of pounds. | Not reported by Channel 5 | Not reported by BBC News | Reported by BBC One | Not reported by Channel 4 | Not reported by GB News | Not reported by ITV | Not reported by Sky News |
| Badenoch faced questioning over criticism of the policy by the shadow foreign secretary, who called it unsustainable, and Jeremy Hunt, who called it unaffordable and immoral. | Not reported by Channel 5 | Not reported by BBC News | Not reported by Channel 4 | Not reported by GB News | Not reported by ITV | Not reported by Sky News | |
Channel Perspectives
What each channel focused on, with key quotes.
Covered the childcare pledge as part of a broader conference report, setting Badenoch's defence of the policy against critics who say the money should help poorer families. It also carried a longer interview in which she rejected means testing or tapering and was pressed on whether millionaires should benefit. The tone was neutral and explanatory, placing the policy against the party's polling position.
- “It doesn't matter whether they're earning ten thousand or a hundred thousand”
- “we should be investing in ensuring that every child has access to care and education Not really topping up some of the highest earners in the country.”
- “What we want to see is more people in work and not taking the wrong decisions or the wrong choices.”
Led on the childcare policy within the wider conference story, adding Badenoch's speech lines about fixing the country's causes rather than its symptoms. It focused on the £700m cost, the criticism and the party's continued third place in the polls. The tone was factual and contextual.
- “I think the public are going to see that this is a different Conservative party there is so much optimism”
- “We will need to be ready from day one, having already shown people what kind of government we are going to be.”
Gave the childcare pledge brief headline treatment, framing it positively as a fix for what Badenoch calls absurd cliff edge rules that punish working parents. It did not examine the cost or the criticism in its headlines, moving on instead to justice, migration and protest coverage. The tone was sympathetic to Badenoch.
- “promised to restore free childcare to high earners if she wins the next election”
- “She says it damages the incentive to work harder.”
Set the policy inside a bigger picture of conference mood, Thatcher imagery and the party's personal manifesto. It gave more space than other channels to questions about funding and fairness, including an interview in which the policy was defended as helping women's careers and paid for by cuts at the Arts Council and Environment Agency. The tone was analytical and lightly sceptical.
- “The policy to underline her point, extending access to 30 hours a week free childcare to families that earn more than £100,000 a year.”
- “this is about creating more social mobility, more levels of aspiration for women to be able to earn as much as their male counterparts”
Gave the story a short, straight factual summary, noting the 16-hour work requirement and the current £100,000 cut-off. It offered no analysis, criticism or political context beyond the mechanics of the change. The tone was neutral and brief.
- “Currently, families lose out on funded or tax-free childcare entirely if either parent earns more than £100,000 a year.”
- “Under the Tory's plan, all parents working 16 or more hours a week would be eligible for 30 hours of free childcare.”
Broadcast Timeline
News broadcasts tracked for this story, in time order.






